In Seller Center, link an official TikTok Account. How your products are linked between TikTok Shop and Showcase: If you have an official TikTok account with a TikTok Shop, your Showcase will display all of your products. How to use TikTok Shop and Showcase As an official TikTok account The marketing/affiliate accounts' Showcase will display some or all of a shop's products.Įxample 1: A footwear brand can allow multiple marketing accounts, operated by third parties, to sell products on the brand's behalf.Įxample 2: Two different footwear brands can allow a marketing/affiliate account operated by a big retailer or specialized store, to sell products on the brands' behalf. A brand can allow marketing/affiliate accounts to sell products on their behalf. Only for the official TikTok account, all of a brand's products will automatically display directly in their Showcase. The following examples demonstrate the different scenarios that can occur between TikTok Shop and Showcase. Owning a Showcase does not necessarily mean that you own a TikTok Shop. Here's what you need to know to use TikTok Shop and Showcase A third party doesn't own the stock of the product sold but rather sells it on behalf of the brand. These products are displayed on the third-party's Showcase for customers to purchase. Note that not everyone who has a Showcase will have a TikTok Shop.įor example, a brand may allow a third party permission to sell products on its behalf. If you sell products through a marketing or affiliate account, you may or may not own a TikTok Shop. Remember that TikTok Shop houses the inventory of products that are owned by the seller. Choosing Showcase or TikTok Shop as your Product Source changes the list of products that can be selected for advertising. If you only own a Showcase and not a TikTok Shop, you can still advertise using the products in your Showcase, refer to How to set up Video Shopping Ads with Showcase. TikTok Shop and Showcase are not the same. Here's what you need to know before using TikTok Shop and Showcase Customers can browse products and shop brands or creator-listed products in just a few taps.Ī Product Showcase tab may contain products taken from any of the following options: It displays a shopping bag icon on the profile page of a TikTok account. Product Showcase is a feature that allows customers to shop directly from a seller's or a creator's account. TikTok Shop is currently available in Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam. It enables product discovery, product details, checkout, and post-payment activities all within the TikTok app. TikTok Shop allows sellers to sell products directly on TikTok through in-feed videos, LIVES, and the Showcase tab. TikTok Shop is a one-stop E-commerce solution for driving sales and brand growth on TikTok. Read About TikTok Commerce to learn more. TikTok Commerce supports a variety of eCommerce content that lets you sell your products in TikTok videos, TikTok LIVEs, and on your profile page's Product Showcase tab. TikTok Commerce offers you solutions, features, and advertising tools that empower brands, merchants, creators, and partners to meaningfully engage with their customers.
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